Positioning statement Imagination Station provides any ordinary civilian with the best organizing Ferris wheel, a light up sensation, a music spectacular like no other. We do this by making enough space for you to organize anything you want, led lights that will give you that light up sensation, and a Bluetooth that allows you your own choice of songs.
Pricing strategy Psychology pricing- encourage our consumers to buy our product using a more emotional appeal rather than a logical one. Kids that need to be kept busy for a few hours will be taking care of with this product.
Sales strategy Our sale strategy is going to be flexible. If we come across a few challenges in the long run that will end up being fixed rather than having a product that is stuck on one mindset. No isn't something we ever tell a customer, we always find a solution. Milestones
Our client ranges from kids to adults
Our client values music
We deliver the value with a price that isn't too expensive for either the adults who are going to purchase it or the teens who want to own one
Assumptions
No major shift in technology
No significant new competition in the market
No significant surprises in music to change our product portfolio
Marketing strategy To use social media to spread the word. Putting ads everyone online whether its snapchat or instagram. Social media is something that is never going to go away so we are going to advantage of that. It will easier for teens or adults to buy. We will have all social media apps that will get our product out there and going. Revenue Streams