Demographic- 5+, party, playdate, office, big or small families
Psychographic- Middle class or upper class, lifestyles from party to work, personality traits that are cheerful, energetic, playful, resourceful, simple, and organized
Behavioral- Use for organizational purposes, party purposes, keep kids occupied. Responses to product are excited, joy, surprise, amusement, and excitement Target Market Segment Strategy
Imagination station products are affordable and useful to anyone who is looking for something to entertain them.
Our focus is on adolescents and young adults worldwide.
This product will market in technology and entertainment due to the fact that it’s a Bluetooth speaker and also has flashing lights and looks like a Ferris wheel.
Industry Analysis
The technology is expected to grow even more with the advances of society.
The market of technology and entertainment includes televisions, games, computers, iPads and other devices making it harder for us to make our product original.
Planning and Execution- A priority we have now it to open up stores worldwide. We have 15 minute meetings on Fridays. We determine strengths, weaknesses, opportunities, and threats.
Website Design- Involves up to 8 pages of information for our customers to look through. Contains original pictures taken by the company. Offers support to any customers in need.